A very clever guest blog post recently was featured on AVC: musings of a VC in NYC. Titled “Minimum Viable Personality,” Giant Robot Dinosaur (Twitter: @FAKEGRIMLOCK) makes the case (in a very funny way) for businesses to give their product or service a personality so that people care more about it.

This is the essence of Public Relations, but it’s even more what social media is about. Finding a way to reach out to your community of customers and prospects in a way they find relevant is extremely important now, especially with Google’s latest shift toward including social signals in rankings.

A brief quoted passage from Minimum Viable Personality:

“HOW NOT BE BORING

HAVE PERSONALITY EASY. ANSWER THREE QUESTIONS:

1. HOW YOU CHANGE CUSTOMER’S LIFE?

2. WHAT YOU STAND FOR?

3. WHO OR WHAT YOU HATE?”