Generated by All in One SEO v4.9.10, this is an llms.txt file, used by LLMs to index the site. # Sylvie Dale, LLC Grow your skills. Expand your impact. ## Sitemaps - [XML Sitemap](https://sylviedale.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Blog](https://sylviedale.com/blog/) - [Why your new hire training isn’t sticking](https://sylviedale.com/why-your-new-hire-training-isnt-sticking/) - If your training isn’t getting through, it may be too passive. Learn how to boost engagement and design training that sticks. - [Reader's notebook: How I used AI to rediscover e-book gems](https://sylviedale.com/readers-notebook-how-i-used-ai-to-rediscover-e-book-gems/) - One of the most frustrating things about having most of the books my husband and I own in the Amazon Kindle ecosystem is that they are not very searchable if you don't first select a title, then search within that title. This morning, I was looking for words of wisdom and practical advice about focus - [Storyboards for Instructional Design](https://sylviedale.com/storyboards-for-instructional-design/) - One of the Communities in Practice workshops I helped organize for TD Cascadia focused on storyboarding during the planning phase for building e-learning. After a wonderful presentation from my former colleague and instructional design expert Megan Gesing, we broke into groups and put what we learned into practice. Because this practice was about the planning - [Why your learners are bored during your training - and what you can do about it](https://sylviedale.com/why-your-learners-are-bored-during-your-training-and-what-you-can-do-about-it/) - It's happened to us all at one point - You're leading a training session, and participants are looking around the room, out the window, at their phones, or even checking email on their laptops. If the session is virtual, you might see people looking somewhere else if their camera is on, or if not, maybe - [Design learning from the awkward moment](https://sylviedale.com/design-learning-from-the-awkward-moment/) - By Sylvie Dale Here’s my new sales hire. Teach them all about how to use Salesforce. Here’s my new account manager. Teach them about time management and customer service. I can do that. But is it the most helpful thing? When I did that in my early career, I got really tired. My learners got - [I just joined an online focus work session and here's what happened](https://sylviedale.com/i-just-joined-an-online-focus-work-session-and-heres-what-happened/) - You may have heard about Momentum, a Chrome extension that you can download which takes over your "new tab" and gives you a beautiful scene and an inspiring quote. I've been using mine for a few years and have found enough value that I pay for a membership. It's also got features that allow me - [Farm machinery supplier boosts interest in tractors after campaign tune-up](https://sylviedale.com/farm-machinery-supplier-boosts-interest-in-tractors-after-campaign-tune-up/) - One of Oregonian Media Group’s (OMG) clients sells outdoor power equipment such as tractors, saws, tree removal equipment, and mowers. They have a store in Gresham, Oregon, just east of Portland. OMG has been helping the store with its search engine optimization (SEO) and paid search for several years. Recently, the client voiced an interest - [Window and siding company’s SEO campaign drives up leads despite pandemic](https://sylviedale.com/window-and-siding-companys-seo-campaign-drives-up-leads-despite-pandemic/) - Leaders at a New Jersey siding and window company expressed delight when the search engine optimization (SEO) work my company is doign for them caused their website traffic to strengthen and their leads to escalate – even amid the COVID-19 pandemic. The siding and window company partnered with our NJ Advance Media team for more - [A client wants to post PDF articles on the site: Here's what I told them](https://sylviedale.com/a-client-wants-to-post-pdf-articles-on-the-site-heres-what-i-told-them/) - I was recently asked about the use of PDFs on a client's website. The business, which provides bottles for the beer, wine and beverage industry, would like to start posting a monthly newsletter to the website as a PDF. My background is in web content and search engine optimization, so I was asked whether it - [18 Minutes to being more focused](https://sylviedale.com/18-minutes-to-being-more-focused/) - I just finished the Blinkist version of Peter Bregman's 18 Minutes, which I found to be a great treatment of time management and focus. - [Retail upheaval points to service-oriented opportunities for local businesses](https://sylviedale.com/retail-upheaval-points-to-service-oriented-opportunities-for-local-businesses/) - I've been reading a lot lately about the decline of some retail stores, a worrying trend considering that my work focuses around helping these types of businesses find new customers and grow their business. A New York Times article published June 25 reports on several local businesses that are feeling the pinch or expecting to - [Garnier demonstrates brilliant content marketing](https://sylviedale.com/garnier-demonstrates-brilliant-content-marketing/) - A well-placed promoted pin on Pinterest led me back to Garnier's website, where the full content marketing campaign unfolded before me. - [Search trends in the spa services industry](https://sylviedale.com/search-trends-in-the-spa-services-industry/) - After visiting a large, top of the line beauty spa in New Jersey, I got curious about the growing line of beauty services being offered. How well do changes to a spa's product line reflect changes in consumer interest? It turns out we can use a tool called "Google Trends" to see how searches for - [Online music services, know your audience](https://sylviedale.com/online-music-services-know-your-audience/) - https://play.spotify.com/user/sylectra/playlist/538pZ9JkUM6XjKyIiIhZt9 Spotify playlist - Male/Female Duets It's been a long time since I really looked at the online streaming music scene and compared the options, and they deserve another look. But I find the industry and its pundits are not focused on all the right features. You probably want different things from your online music - [The good netizen's guide to making app ratings helpful](https://sylviedale.com/the-good-netizens-guide-to-making-app-ratings-helpful/) - Reviews and ratings have an important purpose - they support good ideas and effective follow through. How often do you read reviews before deciding whether to try a new business, mobile app or book? Do the reviews ever sway your opinion on your final decision? If you said yes, you're not alone. Before ever entering - [SEO for job hunters](https://sylviedale.com/seo-for-job-hunters/) - Search Engine Optimization, or SEO, is the "magic" that causes a web page to have a good position in search results. It's not really magic, but methodical research into search behavior and application of best practices to improve your site's chances. This can be done during job hunting, too. The first step is to understand - [Evernote - web browser or installed program?](https://sylviedale.com/evernote-web-browser-or-installed-program/) - Evernote is this awesome cloud-based system that helps me remember everything. Here I explore the usefulness of the browser version, Evernote Web. - [A weekend well spent: Taking (and passing) Google AdWords and Analytics tests](https://sylviedale.com/a-weekend-well-spent-taking-and-passing-google-adwords-and-analytics-tests/) - I just passed the exams for my Google AdWords and Google Analytics certification this weekend. Here's how you can, too. - [Liking work is about self confidence and then helping others](https://sylviedale.com/liking-work-is-about-self-confidence-and-then-helping-others/) - http://youtu.be/jDIZS4IQlQk Simon Sinek, author of Start with Why, is on a YouTube channel called Creative Mornings New York, and I recently took in his talk on why people hate their jobs...and how they can love them. The consequences of hating your job are enormous - stress for you and your family, missed opportunities for happiness - [Search for the best To Do list app](https://sylviedale.com/search-for-the-best-to-do-list/) - In looking for a daily "To Do" list that went a bit beyond a pad of paper, after trying out a handful of apps I went with Wunderlist. - [Quick Twitter video provides a snapshot of your tweets](https://sylviedale.com/quick-twitter-video-provides-a-snapshot-of-your-tweets/) - Vizify, a Portland-based company that makes graphical representations of online identities, has a toy that lets you create a video from your Twitter history. - [Connect socially, but don't be desperate](https://sylviedale.com/connect-socially-but-dont-be-desperate/) - An otherwise decent blog I found today was engaging in what I think is a pathetic, desperate-seeming practice - social network overload. - [Link building from a former online editor's perspective](https://sylviedale.com/link-building-from-a-former-online-editors-perspective/) - In my job as an SEO & Social Media national account manager, I find myself answering a lot of questions about how SEO works, and recently, about link building. - [Local reviews: Good things come to businesses that ask](https://sylviedale.com/local-reviews-good-things-come-to-businesses-that-ask/) - Review campaigns can help you make the most of your local listings online. Set up a strategy for improving your business' online reputation today! - [When iOS downloads get stuck in "waiting"](https://sylviedale.com/when-ios-downloads-get-stuck-in-waiting/) - I've been harassed by this intermittent problem updating or downloading new apps from the Apple App Store to my iPhone or iPad. I finally found the answer. - [Do we really have information overload?](https://sylviedale.com/do-we-really-have-information-overload/) - Technologist Clay Shirky at the Web 2.0 Expo last week had these comments. Read the story on Lifehacker. - [Clock of the Long Now](https://sylviedale.com/clock-of-the-long-now/) - I recently was reminded about the Long Now Foundation, a worthy effort to try to get human beings to focus on the long term and even our their volatility. Sustainability is wrapped up in this, as is the Slow Food movement (wiki entry). These are all just variations of the backlash against the hurry up - [Notes from AIP Scitation Partners meeting in Boston](https://sylviedale.com/notes-from-aip-scitation-partners-meeting-in-boston/) - About one hundred publishers who are in partnership with AIP for the purpose of hosting their publications on the Scitation platform online met in Boston September 24 and 25 to find out what new features AIP will offer in the next year or so. The meeting was at the Omni Parker House. - [Cheezburger Widget](https://sylviedale.com/cheezburger-widget/) - more animals - [Search engine queries get longer: Are people talking to their computers?](https://sylviedale.com/search-engine-queries-get-longer-are-people-talking-to-their-computers/) - According to Hitwise (http://tinyurl.com/cuxbta), search engine queries are trending up in terms of the number of words. No longer are people typing only one or two words into browser search prompts, it would seem.However, the story leaves us with questions such as:Are people typing in whole questions? And if so, are they getting good answers? - [On Grape-Nuts (and crunchy breakfast)](https://sylviedale.com/on-grape-nuts-and-crunchy-breakfast/) - Editor's note: Be sure to catch Barry Newman's insightful and amusing Wall Street Journal coverage on the cereal's latest attempt to stay in the mainstream mind. Hey, women love Grape-Nuts too! Don't cut us out as marketing targets!A group of us were talking last night about breakfast and how it relates to the spiritual mindset - [Brooklyn is Watching](https://sylviedale.com/brooklyn-is-watching/) - Captions and further information can be found at the Flickr site linked from the slide show.Pardon me for not thoroughly researching this as is my usual habit, but I have a busy day ahead of me. I received an invitation from my Second Life friend, Solo Mornington, to see a Brooklyn is Watching exhibit opening - [Social networking examples from four great local businesses](https://sylviedale.com/social-networking-examples-from-four-great-local-businesses/) - If you own a small business, especially one that works locally, you might find it helpful to follow other small business professionals to see what they are up to and how they reach out to their public.Four great examples from my own acquaintances:Dr. Donald DeFabio, DeFabio Chiropractic - In addition to being a great chiropractor, - [Unsurprising stuff about JCPenney, bad SEO and The New York Times](https://sylviedale.com/unsurprising-stuff-about-jcpenney-bad-seo-and-the-new-york-times/) - One of my LinkedIn groups made me aware of a Feb. 12 New York Times article by David Segal which stated that Google had completely missed a flagrant example of black hat SEO on the part of a JCPenney SEO vendor.JCPenney apparently used link farming to boost its placement in search engines for dozens of - [Brilliant email campaign: Pasta Evangelista](https://sylviedale.com/brilliant-email-campaign-pasta-evangelista/) - See the whole email featuring the Pasta Evangelista.Yes, this is a totally commercial email, but it's full of personality and so colorful that I can't help but click. I would imagine it's getting really good clickthroughs right now.At the core of it is this video series created by a character known as Pasta Evangelista, with - [Marketers, don't be boring](https://sylviedale.com/marketers-dont-be-boring/) - A very clever guest blog post recently was featured on AVC: musings of a VC in NYC. Titled "Minimum Viable Personality," Giant Robot Dinosaur (Twitter: @FAKEGRIMLOCK) makes the case (in a very funny way) for businesses to give their product or service a personality so that people care more about it.This is the essence of - [Is Google+ "a study in short-term thinking"?](https://sylviedale.com/is-google-a-study-in-short-term-thinking/) - I read on Webpronews.com today that a Google software engineer managed to spew his criticism about his employer to his public feed on Google+, despite that the platform makes it easier to limit who sees which posts. Ha ha, how ironic! And sad. Apparently, Steve Yegge meant to post his comments only to his fellow ## Pages - [Turn training into performance.](https://sylviedale.com/) - I help teams perform, not just learn. Strategy, programs, and coaching that turn training into action and measurable results. - [Thank You](https://sylviedale.com/thank-you/) - I appreciate you taking the time to contact me. I'll do my best to get back to you within 24 hours. - [Contact Sylvie](https://sylviedale.com/contact/) - Thanks for your interest! Please get in touch with your questions or comments. I look forward to hearing from you. - [Cookie Policy](https://sylviedale.com/cookie-policy/) - This page provides comprehensive information about how we use cookies on our website to enhance your browsing experience, improve website performance, and deliver personalized content. Cookies are small text files that are stored on your device when you visit our site. They help us understand how visitors interact with our website, allowing us to offer - [Courses and videos](https://sylviedale.com/e-learning-courses-and-videos/) - I've designed instructor-led and e-learning courses in PowerPoint, Camtasia, Lectora, Captivate, Articulate 360 and Rise 360. Below are some samples ranging from people to marketing skills. Reporting With Storytelling This is an example of an end-to-end course I designed and facilitated as a multi-part workshop in collaboration with leadership in one of our markets. Participants ## Categories - [Uncategorized](https://sylviedale.com/category/uncategorized/) - [scitation](https://sylviedale.com/category/scitation/) - [publishing](https://sylviedale.com/category/publishing/) - [Boston](https://sylviedale.com/category/boston/) - [AIP](https://sylviedale.com/category/aip/) - [local presence](https://sylviedale.com/category/local-presence/) - [SEO](https://sylviedale.com/category/seo/) - [Social Media](https://sylviedale.com/category/social-media/) - [iOS devices](https://sylviedale.com/category/ios-devices/) - [content marketing](https://sylviedale.com/category/content-marketing/) - [blogging](https://sylviedale.com/category/blogging/) - [productivity](https://sylviedale.com/category/productivity/) - [paid search](https://sylviedale.com/category/paid-search/) - [websites](https://sylviedale.com/category/websites/) - [Reputation](https://sylviedale.com/category/reputation/) - [audience targeting](https://sylviedale.com/category/audience-targeting/) - [User experience](https://sylviedale.com/category/user-experience/) - [Video](https://sylviedale.com/category/video/) - [Retail business](https://sylviedale.com/category/retail-business/) - [E-learning](https://sylviedale.com/category/e-learning/) - [Instructional Design](https://sylviedale.com/category/instructional-design/) - [live training](https://sylviedale.com/category/live-training/) - [Train the trainer](https://sylviedale.com/category/train-the-trainer/) - [Books](https://sylviedale.com/category/books/) ## Tags - [google+](https://sylviedale.com/tag/google/) - [local](https://sylviedale.com/tag/local/) - [business](https://sylviedale.com/tag/business/) - [places](https://sylviedale.com/tag/places/) - [ios](https://sylviedale.com/tag/ios/) - [app store](https://sylviedale.com/tag/app-store/) - [apple](https://sylviedale.com/tag/apple/) - [waiting](https://sylviedale.com/tag/waiting/) - [troubleshooting](https://sylviedale.com/tag/troubleshooting/) - [mobile](https://sylviedale.com/tag/mobile/) - [devices](https://sylviedale.com/tag/devices/) - [links](https://sylviedale.com/tag/links/) - [best practices](https://sylviedale.com/tag/best-practices/) - [seo](https://sylviedale.com/tag/seo-2/) - [social media](https://sylviedale.com/tag/social-media-2/) - [content](https://sylviedale.com/tag/content/) - [matt cutts](https://sylviedale.com/tag/matt-cutts/) - [smo](https://sylviedale.com/tag/smo/) - [share](https://sylviedale.com/tag/share/) - [like](https://sylviedale.com/tag/like/) - [buttons](https://sylviedale.com/tag/buttons/) - [vizify](https://sylviedale.com/tag/vizify/) - [twitter](https://sylviedale.com/tag/twitter/) - [video](https://sylviedale.com/tag/video/) - [google adwords](https://sylviedale.com/tag/google-adwords/) - [google analytics](https://sylviedale.com/tag/google-analytics/) - [digital analytics](https://sylviedale.com/tag/digital-analytics/) - [PPC](https://sylviedale.com/tag/ppc/) - [certification](https://sylviedale.com/tag/certification/) - [evernote](https://sylviedale.com/tag/evernote/) - [cloud](https://sylviedale.com/tag/cloud/) - [reviews](https://sylviedale.com/tag/reviews/) - [apps](https://sylviedale.com/tag/apps/) - [google play store](https://sylviedale.com/tag/google-play-store/) - [paid search](https://sylviedale.com/tag/paid-search/) - [music](https://sylviedale.com/tag/music/) - [spotify](https://sylviedale.com/tag/spotify/) - [UX](https://sylviedale.com/tag/ux/) - [books](https://sylviedale.com/tag/books/) - [instructional design](https://sylviedale.com/tag/instructional-design/) - [learning needs](https://sylviedale.com/tag/learning-needs/) - [training planning](https://sylviedale.com/tag/training-planning/) - [curriculum](https://sylviedale.com/tag/curriculum/) - [facilitator](https://sylviedale.com/tag/facilitator/) - [presentation](https://sylviedale.com/tag/presentation/) - [live training](https://sylviedale.com/tag/live-training/) - [storyboard](https://sylviedale.com/tag/storyboard/) - [AI](https://sylviedale.com/tag/ai/) - [learning goals](https://sylviedale.com/tag/learning-goals/) - [engagement](https://sylviedale.com/tag/engagement/) - [train the trainer](https://sylviedale.com/tag/train-the-trainer/) - [process training](https://sylviedale.com/tag/process-training/)